How would you create a PLN prior to engaging in a social media campaign on a topic of your choice?
I would create my PLN based around how it would better my social media campaign strategy. To better understand this statement I will go into detail about my strategy. I would first come up goals for my social media campaign and how I would measure it. Secondly, I would research my target audience that would most benefit from my campaign. I’d chose which social networks and which post types and mixes of content would best for target audiences. The last points of my strategy would be how and what tools I need to setup and maintain/innovate my social media campaign. These parts of my strategy are very important to my PLN as I would try to connect with people in my industry to exchange ideas to help me come with campaign goals. People in my industry could give me feedback my strategy and/or tell me how they have successfully ran a campaign in the past so I have insight on setup and innovation. It may also be useful to include people outside of my industry for ideas on innovation; insight from other industries could spark ideas for my campaign. Lastly, I would include people in my learning network that would be my target audience for my campaign. This is so my ideas help benefit the right audience of people and also so feedback is more relevant.
Themes of a PLN in professional capacity from Videos
Personalized learning networks in a professional setting helps with connection with people of similar interest. Additionally, they can help connect with people of different backgrounds, gaining insight in other fields and could spark interests in different careers. Through a PLN one can share their own knowledge and insight with others and support one another as they grow as professionals. Personalized learning networks in a professional capacity also comes with some challenges. One should be mindful of their own digital footprint when using PLN in a professional setting; social media posts may violate one’s workplace policies or give off a bad image for the company. A good understanding of privacy and security can help in this,however, an overall mindfulness of social media usage is still necessary.
Which social media platforms are beneficial in education?
Social media platforms can be beneficial in education if used properly. For an example: Facebook can be utilized as a learning tool by creating groups for education, Facebook posts informing students of information, and using Facebook live stream/video feature to stream live meetings/lectures. Like wise Twitter could be used a message or discussion board for students. The character limit of tweets could be useful restriction as it forces students to be critically thinking about how they can communicate their opinions in a concise and short way. Instagram can be used as a promotion for education events or marketing for potential students to join a particular school. Instagram is widely used by the younger generation and could easily attract many new students or inform students of new opportunities within the school.
When working with the vulnerable sector, how does social media fit into professionalism and regulations?
The vulnerable sector was created to protect citizens most vulnerable from individuals that may present a direct threat to them. The background check for working in the vulnerable sector is a bit more extensive and thus individuals working in this sector should be more careful about their digital footprint. Social media mindfulness is extra important in this instance. Workers should not discuss anything negative about people they work with and should post everything that makes them seem like a potential risk to the vulnerable sector.
What digital platforms are students currently using to develop their professional network?
Students are primarily using Linkedin to develop their professional network. Linkedin is designed to serve as a way to show one’s profile, expertise, recommendations and connections related to the professional job market. It also lists the credibility of the student in their industry and features all their volunteer,school, and job related achievements. Linkedin is a must have professional networking tool for students as many hiring managers and recruiters use it as a first step for evaluate one’s knowledge, credibility and leadership expertise and how it will fit into their brand/company. Additionally, students can use it as research tool for further information on certain companies, use it for job hunting, and/or join social groups with similar professional interests to expand your social network.
Another digital method commonly used by students to professionally network is Instagram. Instagram gives students the ability to follow brands and people the industry of their interest. This allows one to stay up to date with information about their industry. One could also use the direct messaging feature to ask questions or propose a business idea to a brand/company. Alternatively, use of the commenting and tagging feature on posts or stories can be another way of communicating and networking with these brands/companies.
What could the student consider in expanding their professional learning network?
Students could consider non-traditional ways of expanding their professional learning network. A lot of students only consider professional networking platforms that were traditionally designed for professional use only such as Linkedin to do most of their professional networking. However, I believe a student should consider introducing their professional footprint on other non-traditionally professional networking platforms such as Snapchat,Facebook, or YouTube. A lot of these other apps are more personalized than Linkedin and can reach a bigger/different audience than Linkedin. Because they are more personalized, students can show a more creativity approach to professional networking that involves more of their own personality. An example would be using Snapchat to promote music talent/ sales; not a traditionally professional platform, but still gives exposure to one’s expertise and achievements and can reach a different audience than a platform such as Linkedin.
Thread Discussion: How do data privacy and security limit and promote a PLN? In your network, how can you create a digital identity/ reputation?
The reason why certain PLNs such as Snapchat, Instagram, Twitter, and Linkedin are mainstream is because we trust their ability to keep our data to be private and secure. Yes they have many useful and unique features to their platforms,however, they are many other smaller applications that feature similar or better features. But we often don’t trust them as much because of their lack of reputation in keeping user data secure. We value data security so much so in PLN, that certain applications lose users and popularity if evidence is found that data security is faulty or data is leaked. When Facebook was sued for have misleading claims of data privacy and security and exposed for data mining, it decreased the platform’s popularity a bit because users were now skeptical about data security and may feel unsafe when using the application. In my own network, I would try to create digital footprint that showcases professionalism but also includes some of my own personality and hobbies. I would post things and topics I am passionate about such as camping,hiking, painting, and working out on my stories on Instagram or Snapchat. I would be cautious about what I post and make sure it’s not controversial in nature or could impact future job implications. This would allow me to use my digital networking for both social ( keeping up with friends who share my interest) uses or professional ( employers viewing my content) uses.
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