How would you create a PLN prior to engaging in a social media campaign on a topic of your choice?

I would create my PLN based around how it would better my social media campaign strategy. To better understand this statement I will go into detail about my strategy. I would first come up goals for my social media campaign and how I would measure it. Secondly, I would research my target audience that would most benefit from my campaign. I’d chose which social networks and which post types and mixes of content would best for target audiences. The last points of my strategy would be how and what tools I need to setup and maintain/innovate my social media campaign. These parts of my strategy are very important to my PLN as I would try to connect with people in my industry to exchange ideas to help me come with campaign goals. People in my industry could give me feedback my strategy and/or tell me how they have successfully ran a campaign in the past so I have insight on setup and innovation. It may also be useful to include people outside of my industry for ideas on innovation; insight from other industries could spark ideas for my campaign. Lastly, I would include people in my learning network that would be my target audience for my campaign. This is so my ideas help benefit the right audience of people and also so feedback is more relevant.